Debt collection was built to frighten people. We think that's why it doesn't work.
Ebra is a Saudi technology company that resolves overdue debt on behalf of creditors — built on the belief that a person who is treated decently is a person who pays.
Why the company exists
The old model runs on pressure. Calls at odd hours, messages to relatives, the implied threat of what comes next. It is unpleasant, it is increasingly illegal, and it recovers a fraction of what it should — because a frightened person avoids you, and an avoided debt is an unpaid debt.
Ebra was built to run the opposite way. We negotiate a genuine discount with the creditor, hand the person a clear number and instalments they choose, and let them settle without ever speaking to anyone if that's what they prefer. The creditor recovers more. The customer keeps their dignity, and their relationship with the company that lent to them.
That is not a philosophy. It is the commercial argument. Recovery goes up when the process stops being adversarial.
The company
- Legal name
- Ebra for Information Technology
- Commercial registration
- 7032634052
- Founded
- 2024
- Headquarters
- Riyadh, Saudi Arabia
Backed by
Ebra raised a $2M pre-seed round led by Seen Holding, with participation from Raz Holding and other strategic investors.
- Seen Holding — lead investor
- Raz Holding
- Strategic angels
What we hold to
The customer is not the enemy
They are usually someone who ran out of money, not someone avoiding a bill. Design for that and recovery follows.
Never charge the person in debt
Our fee comes from the creditor. Adding a cost to someone who already can't pay is how the old industry made things worse.
Everything on the record
Every call, message and offer is logged. If a process can't survive being written down, it shouldn't be running.
The rules are a floor, not a ceiling
SAMA sets limits on how debt may be collected. We treat them as the minimum, not the target.